I am afraid, nothing.

   Doing nothing will get you nowhere.  Have you ever heard “if you are not growing, you’re dying”?  You can lose focus and passion and therefore does not make an impact and dilutes your brand.  Your company will settle for less, leading to low self-esteem and ultimately failure.  Or, maybe you will prolong your company’s life by grabbing at straws, trying anything that sounds good, or would be a quick fix. 

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