A well-executed corporate or brand design system is a fundamental part of an identity program, and an Identity Guideline is an essential component to achieving this. An Identity Guideline helps to ensure the success of an identity program through the consistent and proper usage of a corporate or brand logo, wordmark or look and feel program.

   Foppe Visual Communication works with our clients to develop Identity Guidelines that guide employees and others who impact the use of a brand design so that corporate and brand logos and look and feel programs are implemented well and used properly. Identity Guidelines typically are documents that evolve over time, and Foppe Visual Communication creates the structure and framework that will allow you to develop your design program as your needs become more complex. Most importantly, we provide the requirements for consistent and proper usage, while also allowing some flexibility for design creativity.

   The result will be a corporate and brand design that is used consistently and properly, thereby increasing brand equity. For more information about Foppe Visual Communication Identity Guideline capabilities, please contact us.