Foppe Visual Communication
Donnewald Distributing |

Commercial Industry Case Study

In April of 1965, Donnewald Distributing Company was appointed wholesaler of Anheuser-Busch products. Since that time, a tradition of providing the highest quality products, dedicated work, and courteous service has been strictly adhered to. , The Donnewald Greenville facility, with over 80 Full-time employees and near 15 Part-time employees, services 12 counties.

The Tradition Continues

Wellspring Resources ExteriorWhen the time came to build a new facility to reflect it's status as an authorized distributer for Anheuser-Busch, Foppe Visual Communication rose to the occasion and put forth a branding proposal that was quickly adopted. Anheuser-Busch, a well known and respected brand in St. Louis and the world over, maintains strict guidelines with regard to use of brand assets. As such, Foppe Visual's long history of quality client solutions to industry giants such as McDonalds, Coca-Cola and Viacom was a great asset to the project.

Dimensional LogoThe rich selection of media installments that were utilized in this project (including but not limited to Vinyl Murals, Masonry Design, and a one-of-a-kind bubble wall) really sums up what you'll often hear us refer to as "Environmental Brand Building". By adhering to a brand's best practice guidelines in the use of their assets while creatively pursuing a unique space within Donnewald's Greenville facility, Foppe Visual was able to foster an atmosphere that registers as genuine and trustworthy. As one approaches the building's parking accommodations, they instantly recognize the facility as an AB distributor, and upon entering the building proper, it becomes clear that they can expect the same quality and service from Donnewald Distributing as they have come to expect from Anheuser-Busch.